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Wednesday, September 29, 2010

The Case For Social Media in Schools

A great article from Sarah Kessler worth sharing...

The Case For Social Media in Schools: "
Laptop School Image

A year after seventh grade teacher Elizabeth Delmatoff started a pilot social media program in her Portland, Oregon classroom, 20% of students school-wide were completing extra assignments for no credit, grades had gone up more than 50%, and chronic absenteeism was reduced by more than a third. For the first time in its history, the school met its adequate yearly progress goal for absenteeism.
At a time when many teachers are made wary by reports of predators and bullies online, social media in the classroom is not the most popular proposition. Teachers like Delmatoff, however, are embracing it rather than banning it. They argue that the educational benefits of social media far outweigh the risks, and they worry that schools are missing out on an opportunity to incorporate learning tools the students already know how to use.
What started as a Facebook-like forum where Delmatoff posted assignments has grown into a social media component for almost every subject. Here are the reasons why she and other proponents of educational social media think more schools should do the same.

1. Social Media is Not Going Away


In the early 1990s, the Internet was the topic of a similar debate in schools. Karl Meinhardt was working as a school computer services manager at the time.
“There was this thing called the Internet starting to show up that was getting a lot of hype, and the school administration was adamantly against allowing access,” he says. “The big fear was pornography and predators, some of the same stuff that’s there today. And yet…can you imagine a school not connected to the Internet now? “
Meinhardt helped develop the Portland social media pilot program after Delmatoff saw his weekly technology segment on the local news and called to ask for his advice. In his opinion, social media, like the Internet, will be a part of our world for a long time. It’s better to teach it than to fight it.
Almost three-fourths of 7th through 12th graders have at least one social media profile, according to a recent survey by the Kaiser Family Foundation. The survey group used social sites more than they played games or watched videos online.
When schools have tried to ban social media, now an integral part of a young person’s life, they’ve had negative results. Schools in Britain that tried to “lock down” their Internet access, for instance, found that “as well as taking up time and detracting from learning, it did not encourage the pupils to take responsibility for their actions.”
“Don’t fight a losing battle,” says Delmatoff. “We’re going to get there anyway, so it’s better to be on the cutting edge, and be moving with the kids, rather than moving against them…Should they be texting their friends during a lecture? Of course not. They shouldn’t be playing cards in a lecture, they shouldn’t be taking a nap during a lecture. But should they learn how to use media for good? Absolutely.”

2. When Kids Are Engaged, They Learn Better



edublogs image

Matt Hardy, a 3rd and 4th grade teacher in Minnesota, describes the “giddy” response he gets from students when he introduces blogs. He started using blogs in his classroom in 2007 as a way to motivate students to write.
“Students aren’t just writing on a piece of paper that gets handed to the teacher and maybe a smiley face or some comments get put on it,” he says. “Blogging was a way to get students into that mode where, ‘Hey, I’m writing this not just for an assignment, not just for a teacher, but my friend will see it and maybe even other people [will] stumble across it.’ So there’s power in that.”
Delmatoff says that at first her students were worried they would get in trouble for playing because they actually enjoyed doing activities like writing a blog.
“But writing a blog, that’s not playing, that’s hard work,” she says. “Karl and I started thinking we were really on to something if kids were thinking that their hard academic work was too much fun.”
Her students started getting into school early to use the computer for the social media program, and the overall quality of their work increased. Although Delmatoff is adamant that there’s no way to pin her class’s increased academic success specifically to the pilot program, it’s hard to say that it didn’t play a part in the more than 50% grade increase.

3. Safe Social Media Tools Are Available — And They’re Free



kidsblog image

When Hardy started using blogs to teach, he developed his own platform to avoid some of the dangers associated with social media use and children. His platform allowed him to monitor and approve everything the children were posting online, and it didn’t expose his students to advertising that might be inappropriate. He later developed a similar web-based tool that all teachers could use called kidblog.org. The concept caught on so quickly that his server crashed in September when the school year started.
Many mainstream social media sites like Facebook and MySpace are blocked in schools that receive federal funding because of the Children’s Internet Protection Act, which states that these schools can’t expose their students to potential harm on the Internet.
Kidblog.org is one of many free tools that allow teachers to control an online environment while still benefiting from social media. Delmatoff managed her social media class without a budget by using free tools like Edmodo and Edublogs.

4. Replace Online Procrastination with Social Education



nielsen graph image

Between 2004 and 2009, the amount of time that kids between the ages of 2 and 11 spent online increased by 63%, according to a Nielson study. And there’s no reason, Meinhardt argues, that schools shouldn’t compete with other social media sites for part of this time.
He helped Delmatoff create a forum where she would post an extra assignment students could complete after school every day. One day she had students comment on one of President Obama’s speeches; another day she had them make two-minute videos of something on their walk home that was a bad example of sustainability. These assignments had no credit attached to them. “It didn’t get you an A, it didn’t get you a cookie. It didn’t get you anything except something to do and something to talk about with other students.”
About 100 students participated. Through polls taken before and after the program, Meinhardt determined that students spent between four to five fewer hours per week on Facebook and MySpace when the extra assignments had been implemented.
“They were just as happy to do work rather than talk trash,” Delmatoff says. “All they wanted was to be with their friends.”

5. Social Media Encourages Collaboration Instead of Cliques



edmodo image

Traditional education tactics often involve teacher-given lectures, students with their eyes on their own papers, and not talking to your neighbor.
“When you get in the business world,” Meinhardt says, “All of [a] sudden it’s like, ‘OK, work with this group of people.’ It’s collaborative immediately. And we come unprepared to collaborate on projects.”
Social media as a teaching tool has a natural collaborative element. Students critique and comment on each other’s assignments, work in teams to create content, and can easily access each other and the teacher with questions or to start a discussion.
Taking some discussions online would also seem to be an opportunity for kids who are shy or who don’t usually interact with each other to learn more about each other. A study by the Lab for Social Computing at the Rochester Institute of Technology, however, found that this wasn’t the case. The study found that using educational social media tools in one of the Institute’s courses had no measurable impact on social connections.
Delmatoff argues that with her students, however, new connections were made. “If you’re shy or you’re not popular or any of those hideous things that we worry about in middle school — if you know the answers or have good insights or ask good questions, you’re going to be really valuable online.” she says. “So I started to see some changes that way.”

6. Cell Phones Aren’t the Enemy


69% of American high schools have banned cell phones, according to figures compiled by CommonSense Media, a nonprofit group that studies children’s use of technology. Instead, Delmatoff’s school collected student’s cell phone numbers.
Delmatoff would send text messages to wake chronically absent kids up before school or send messages like, “I see you at the mini-mart” when they were running late (there’s a mini-mart visible from the school). She called the program “Texts on Time,” and it improved chronic absenteeism by about 35% without costing the school a dime.
“The cell phone is a parent-sponsored, parent-funded communication channel, and schools need to wrap their mind around it to reach and engage the kids,” Meinhardt says.

Conclusion


Nobody would dispute that the risks of children using social media are real and not to be taken lightly. But there are also dangers offline. The teachers and parents who embrace social media say the best way to keep kids safe, online or offline, is to teach them. We’re eager to hear what you think. Tell us in the comments below.

More Education Resources from Mashable:


- Why Online Education Needs to Get Social
- 15 Essential Back to School Podcasts
- How Social Gaming is Improving Education
- 3 Ways Educators Are Embracing Social Technology
- 5 Innovative Tech Camps for Kids and Teens
Images courtesy of iStockphoto, dem10, Alsos
More About: education, Kids, Mobile 2.0, phone, schools, social media, social media in schools, teachers, teaching, tech, teens, texting, trending
For more Social Media coverage:





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Friday, September 24, 2010

Is mLearning Like eLearning?

Is mLearning Like eLearning? This is a question I recently responded to as posed by Janet Clarey, Technology Editor from ELearning! magazine from a LinkedIn group she moderates (The ELearning! Magazine Network). In one of Janet's comments, she thinks the key in in the "m," - I agree. It's an important question and because we've discussed mLearning several times in this blog, so I thought I would share my response...


Great question and to Janet's response, the "m" is very relevant right now. To answer directly, mLearning is a form of eLearning in that it's electronic but should otherwise be treated as a very different medium. At the same time, some are making many of the same mistakes made when eLearning first came out...

 

For instance, efforts and tools designed to convert and deliver PowerPoint and traditional eLearning into mLearning eerily parallel efforts to convert traditional classroom training and later PowerPoints straight to eLearning. We all now how that turned out... Why did they do it that way? Because it was new, shiny, and at least in the beginning, eLearning differentiated itself from classroom training as the latest and greatest... (and probably also because true instructional designers were not used to develop). However, it also resulted in very expensive and time-consuming development cycles along with content that often did not address the needs of its learners. Yet now, we are seeing new mobile products designed to develop and deliver "rich mobile media" that allow conversion of PowerPoints or include interfaces that are either not intuitive or are hard to use because they were really designed for use in a standard PC, Mac, or Linux browser. Some have come full circle...

 

For mLearning as with any medium, instructional designers and course developers need to ensure the medium will meet the needs of the organization's business context and learner. Mobile is useful when it is short, simple, and can be agnostically delivered to many devices. Think 2 minutes with content that's light to stream or download. Think MP3 for audio, think MP4 for video, think HTML or PDF for talking points, process diagrams, checklists, sales positioning, etc... As opposed a large PowerPoints or movie files that are large to download or stream, too long to maintain an attention span on a smart-phone, and are just plain not appropriate for the mobile learner. Mobile is meant to be augmentative and add value as part of a larger and blended learning path. It's for the learner on a plane, train, or automobile; for sales person on the way to propose a new product, for the field-tech who is making an on-site repair. Mobile is for the learner on the go. It needs to be designed, developed, and delivered that way.

 

So in the end, mLearning can be like eLearning if we make the same mistakes we did 10 years ago, or we can make it different... ;]


Wednesday, September 22, 2010

How to Create a Widget from a Source Like Google Gadgets

I obviously deal a lot with social media an often get asked how to create widgets for web pages, blogs, and lately, Learning Management Systems (LMS) that can accommodate them. In this example, I show how to easily create a widget from a source like Google Gadgets that I could later embed on a widget page in my GeoMaestro LMS. Click Play to see just how easy it is:


Thursday, August 26, 2010

The Future Internet: Service Web 3.0

The Future Internet: Service Web 3.0: "
I liked a YouTube video: Future Internet - Supported by STI International: http://www.sti2.org

With over a billion users, today's Internet is arguably the most successful human artifact ever created. The Future Internet, an initiative driven by the European Union, has ...
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Friday, June 4, 2010

HOW TO: Make a Great How-To Video

Good one from Mashable!

HOW TO: Make a Great How-To Video: "
If a picture speaks a thousand words, then a video certainly adds a good few more on top of that. One area in which video is invaluable is the “how-to” instructional that takes a diagram, recipe, or list of steps and brings the topic to life.
A bad how-to isn’t worth the pixels it’s rendered with, so we quizzed Tom Laidlaw, CEO of VideoJug.com — a site dedicated to how-to videos that stocks over 125,000 of them. He shared some dos and don’ts for the format.
Whether you’re a small business owner and want to demo a product, an artisan wanting to show off your skills, or even a consumer with a passion for sharing knowledge, before you pick up the camcorder, have a read of our top tips below.

1. Do Your Research




“If you find something that lots of people want to know, and no one has already made a film of how to do it, then that’s a great title for a ‘how to’ film,” says Laidlaw.
If you’re not in such a lucky position, then you need to think carefully about the exact content, or angle, for your video. A more specific how-to looking at a key area is likely to do better than a general title. For example, “How To: Use This Software to Make a Flow Chart,” might prove more useful, and ultimately more popular than just, “How To: Use This Software.”
Another important part of research is using the free analytic search tools available to you. Laidlaw suggests that a more “scientific” approach to deciding on content or titles is to look at what people are searching for on Google. This should help narrow your focus down to what people actually want to watch.
To use our earlier example again, if the number of flow chart searches are low, but pie chart searches are high — and the software can do both — then be flexible and change your topic, which at an early research stage won’t be a big hassle.

2. Get an Expert View




If you’re the expert, then great. If not, get one involved in the project, preferably with the actual video, but at the very least as an advisor. “Find an expert and talk to them first — before you put pen to paper,” recommends Laidlaw.
Even if your audience doesn’t know the subject matter, chances are they will pick up on a video made by someone who is clearly winging it. “A script that consists of a loads of borrowed material, cut and pasted from the Internet, and cobbled together, won’t be very good,” Laidlaw states.
In the example above, the “actor” is also a highly experienced carpenter. In addition to his convincing “acting skills,” he also provided VideoJug with all the information for the script.

3. Write a Great Script




Even if you think your improvisation skills are top notch, an instructional video can’t afford to miss one tiny step, bore the viewer with unnecessary data, or worse — include digressions. So, Laidlaw says, be sure to write a script.
“If people have searched for the answer to a particular problem, then they want you to answer that question quickly, and without too much extraneous prose,” Laidlaw explains.
“Long, wordy sentences are also harder to film because you need more footage to illustrate them. Stick to short, descriptive sentences that explain in a clear, simple, step-by-step way, how to do the job.”

4. Shoot It and Test It!




Laidlaw advises hiring professionals that know one end of the camera from the other for the best results, but if your budget doesn’t stretch that far, be sure to light your video properly, get the camera mounted on a tripod to mitigate any unwanted shakes, and think carefully about the duration of shots.
“Hold each shot for long enough for the viewer to be able to work out what’s going on,” says Laidlaw. “Then when you edit it, make sure the film is long enough for the viewer to be able to understand exactly what’s going on — but not so long that they fall asleep watching it.”
Laidlaw highlights the video above as an example of a tidy how-to. The approval process at VideoJug involved people trying to make the origami sculpture while watching the film. “If everyone could do it, the film passed!” says Laidlaw, highlighting the importance of testing the clip on as many people as you can to make sure it’s clear and simple to follow.

5. Promote It




“It can be the best film in the world, but it’s no good if no one watches it,” says Laidlaw. Promoting your new video is an important part of getting it out to as wide an audience as possible.
“Make sure Google is going to find it by tagging it with the right keywords and making a text version available on the same page,” advises Laidlaw.
In addition, blog about the new clip, promote it on social networking sites, and if relevant, e-mail it to websites and bloggers who might be interested in writing about it.
You can also make sure it’s embeddable and thus more easily shared. As most know, sites such as YouTube and Vimeo allow for easy embeds. Add a Facebook “Like” button, giving viewers the option to share it with their buddies, and a Tweetmeme-type button for Twitter sharing too.




For more web video coverage, follow Mashable Web Video on Twitter or become a fan on Facebook




More web video resources from Mashable


- HOW TO: Add Captions To Your YouTube Videos
- 5 Important Web Video Lessons for Small Business Owners
- 10 Killer Tips for Creating a Branded YouTube Channel
- Top 10 YouTube Tips for Small Businesses
- Top 10 YouTube News Bloopers
Image courtesy of iStockphoto, anderm

Reviews: Facebook, Google, Internet, Tweetmeme, Twitter, Vimeo, YouTube, iStockphoto
Tags: how to, video, videojug, Vimeo, web video, youtube





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Saturday, May 22, 2010

4 Tips for B2B Marketing on Facebook

4 Tips for B2B Marketing on Facebook: "

Facebook Speech Bubbles ImageLeyl Master Black is a Managing Director at Sparkpr, one of the world’s top independent PR agencies. Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies.

A couple of months ago, we talked about ways to engage your fan base on Facebook. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook.

In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again.

Here are some tips for creating a powerful presence on Facebook that will engage a business audience.


1. Become an Industry Resource


Facebook 360i Image

Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog. You’re likely running educational webinars or speaking at industry conferences. You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. This means that you probably already have a large number of resources to share. Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry?

A good example of this approach is 360i, an award-winning digital marketing agency. Tapping the deep expertise of its team, 360i keeps its Facebook Page updated with industry insights on topics that matter to the brand marketing audience, such as how businesses are taking advantage of Google Places or new trends with Foursquare.

The 360i team showcases industry research and reviews cool new technologies that marketers can use in their programs. They post a weekly summary of all the important industry news, and provide readers with astute commentary that puts the news into context. In short, they’ve positioned themselves as experts in digital marketing and become a valuable resource for their target audience on Facebook.


2. Engage the Community


BigCommerce Facebook

In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there). As a marketer, you wouldn’t know what all your customers were doing with your products, or even how to reach them.

Now, you can use Facebook to engage directly with your customers and make them part of your marketing efforts. For example, you can ask customers to share their successes on your wall and get feedback on new product features. You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product.

BigCommerce, a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media. For example, when the company wanted to promote the success of its recently launched Facebook shopping application, they simply posted a query on their page asking which customers had seen a boost in sales from the application and who would be willing to talk to the media. Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage.


3. Expand Beyond Your Wall


Facebook Get Satisfaction Image

There are now a host of different applications for Facebook that let you do more than post on your wall. If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. Get Satisfaction, a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page.

You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. For example, if you sell software licenses, you could offer a 20% discount on the annual fee for people who enter the promotion code at an upcoming webinar or bring the coupon to your booth at a conference.


4. Lighten Up


While many of us use Facebook in our day-to-day business, the vast majority are usually there to have fun and engage with friends. So no matter how serious your product is, inject some humor and levity into your page.

For example, if you’re selling enterprise security software, why not do a poll where people rate the most evil tech baddies in films like Hackers and The Terminator? If you’re a marketing agency, you could do a “Which Mad Men Character Are You?” quiz that assigns users an identity based on their answers, which can then be shared with their friends. Just keep it relevant to your industry and safe-for-work.

And even if your website needs to stay “all business,” Facebook is where you can give a face and personality to the company. You could do an “employee of the month” feature on the page where you profile someone who’s making a big difference at the company or who achieved a significant milestone. Include photos or even a short video.

You can highlight what the company or employees are doing in the community or in support of a particular cause, which has the added benefit of putting the weight of your fan base behind these efforts. You can also consider posting behind-the-scenes photos of engineers hard at work on the next product release, or a smiling customer service rep on the phone with a client. All of these ideas will help your fans make a stronger and more personal connection with your company.

These are just a few examples of how companies can use Facebook to engage with B2B customers, and I’m sure there are many more out there. If you’re using Facebook to market to other businesses, I’d love to hear what else has worked for you!



For more business coverage, follow Mashable Business on Twitter or become a fan on Facebook




More business resources from Mashable:


- 10 Essential Social Media Tools for B2B Marketers
- 13 Essential Social Media Lessons for B2B Marketers from the Masters
- How Venture Capitalists are Using Social Media for Real Results
- Why Co-Working Makes Sense for Small Businesses
- What Facebook’s Open Graph Means for Your Business


Reviews: Facebook, Get Satisfaction, Twitter

Tags: b2b, business, facebook, List, Lists, MARKETING, small business, social media marketing






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